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9/11Case studies in festival and event marketing and cultural tourism
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xviii, 181 pages : 24 cm
This book attempts to expand current festival and event analysis beyond economic impacts to measure the social and cultural impacts of events
Includes bibliographical references
Going for growth: does Edinburgh's festivals and events sector meet the needs of target tourism markets? / Mark Stewart -- Even marketing and destination image: residents' perceptions / Sonia Ferrari and G. Emanuele Adamo -- Performing arts marketing: a case study of a serious music festival in Portugal / Anna Paula Rodrigues and Leonida Correia -- Dragons on the water: the influence of culture in the competitive advantage of tourism destinations / Pedro Moreira -- Range, impact and interactions of festivals and events in Poznan -- a city of much more than just international trade fairs: the development of cultural and event tourism / Karolina Buczkowska -- Recreating China in the north of England: forms and functions of Chinese "New Year" festivals / Philip Long and Xiaoke Sun -- Unicycling at land's end: case study of the Lafrowda festival of St. Just, Cornwall / Rebecca Finkel
This book attempts to expand current festival and event analysis beyond economic impacts to measure the social and cultural impacts of events
Includes bibliographical references
Going for growth: does Edinburgh's festivals and events sector meet the needs of target tourism markets? / Mark Stewart -- Even marketing and destination image: residents' perceptions / Sonia Ferrari and G. Emanuele Adamo -- Performing arts marketing: a case study of a serious music festival in Portugal / Anna Paula Rodrigues and Leonida Correia -- Dragons on the water: the influence of culture in the competitive advantage of tourism destinations / Pedro Moreira -- Range, impact and interactions of festivals and events in Poznan -- a city of much more than just international trade fairs: the development of cultural and event tourism / Karolina Buczkowska -- Recreating China in the north of England: forms and functions of Chinese "New Year" festivals / Philip Long and Xiaoke Sun -- Unicycling at land's end: case study of the Lafrowda festival of St. Just, Cornwall / Rebecca Finkel
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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